"My suspicion is that the appropriation of the green movement represents the death of traditional environmentalism.
Maybe I am misinterpreting this, but I feel that traditional environmentalism has been dead before “green” hit the corporate advertisements. For example, John Muir created Sierra Club to fight for the preservation of our lands, and today he would be turning in his grave if he saw what Sierra Club is doing. Environmental groups themselves have completely gone mainstream and are full of legislative compromises. I think traditional environmentalism died when people left the streets in protest to writing checks for groups that call themselves environmentalist.
Whatever you may think of the Green-washing, I think it is important to remember that the consumer has more power than corporations and their advertisements and it is ultimately up to the people to resist the temptation to buy these “green” goods. I worry that people will want to replace their old technology with new green technology when instead they should just use their old technology less. You don’t need florescent energy efficient light bulbs to save energy or to be green, all you need to do is turn off the lights…"
- Emily
