"The other day I passed a huge fleet of machines cutting down trees and digging a massive hole in the ground.
Before I could even start to think about the physical destruction of the natural environment, I saw a sign explaining that this was actually “Green Construction.” I felt comforted for a moment and then I realized that I had been tricked: there is nothing green about construction. There are two competing visions of what it means to be green: the original meaning and the appropriated meaning."